Social networks

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Social networksEasyWebshop makes it easy to connect with Social networks.

Facebook is a popular social networking platform founded in 2004 and owned by Meta. It faced criticism and controversy over issues such as privacy, misinformation, and the spread of hate speech.
Instagram is a social media platform founded in 2010 and owned by Meta. It allows users to share photos and videos with their followers and is popular among younger users.
Mastodon is a federated social network platform, which means that it is not controlled by a single entity or company. It was founded in 2016 and has gained popularity since then over centralized social media.
Nostr (short for Notes and Other Stuff Transfer Protocol) is a decentralized, open, and censorship-resistant social network protocol. It was founded in 2020 and has since gained traction and attracted a growing community of developers and users.
X is a popular online social networking platform founded in 2006 that enables users to post and interact with short messages. It has faced several challenges and controversies over the years, including issues related to content moderation, user privacy, and misinformation.

We focus on these social networks because at the time of writing they are the most popular or most promising for the future.

Benefits of social media

  • Viral marketing through social media is (mostly) free
  • With viral marketing, a company can reach a lot of people in a short time
  • Presence on social networks is a parameter for search engine optimization

Disadvantages of social media

  • It does not work for all target audiences (a business audience is harder to reach)
  • Obscure algorithms and shadow banning may cause your messages to not be visible to your followers
  • People use social networks to communicate, advertising is unwanted in most cases

Your activity on social networks

It is advisable to create a page or profile on various social networks. In your communication you can announce promotions or new products.

The viral effect is larger when your contacts share your activities with their own contacts.

Adding social media icons to your website

  • Navigate to Marketing > Social networks
  • Enter the web addresses of your pages on the social media networks
  • Choose the location (footer or side panel) where you want the icons

To remove a social network icon, simple leave the web address empty.

EasyWebshop links to your pages on social networks. We do not integrate scripting (such as Like buttons or Pixels) that track your visitors and violate their privacy.


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