Automatic emails to customers

Mail customer Automatic emails are the emails that are sent from your website to your customers.

The email that a customer receives after placing an order
The email that a customer receives after submitting the contact form
The email with the invitation to write a review
The email with the customers' invoice
The email when a product becomes available on the wistlist of a customer

Automatic emails screen capture

Personalizing automatic emails

Navigate to Settings > More options > Automatic emails

If Automatic emails is not displayed in the menu, first adjust the user experience level to Advanced, at Settings > More options > User experience level.

If your webshop is multilingual, select the desired language using the tabs
Select the email that you want to customize
You can now change the Subject and Email content

Emails will always we sent from Webshop name <no-reply@easywebshop.com>. You can change the from name - this is the part that your customers will see - at webshop settings. You cannot change the from email: if emails are sent from an address that is not on our mail servers, the receiving mail server will reject the email.

Please note that almost all email clients do not show images by default as a security measure. The receiver needs to give explicit permission to show images.

Avoid using hyperlinks in emails whenever possible: some spam filters will block emails with hyperlinks in them.

Using keywords

Keywords allow you to use variable customer data in your emails.

Keyword	Result	To be used with
[CUSTOMER_FIRSTNAME]	Customer first name	Orders, Contact form, Reviews, Invoices, Newsletters, Wishlists
[CUSTOMER_LASTNAME]	Customer last name	Orders, Contact form, Reviews, Invoices, Newsletters, Wishlists
[ORDER_CODE]	Unique order code	Orders, Reviews, Invoices
[ORDER_REFERENCE]	Your reference (if set)	Orders, Invoices
[ORDER_PAYMENTURL]	The URL for online payment	Orders, Invoices
[ORDER_DESCRIPTION]	Order data and comments	Orders, Invoices
[REVIEW_INVITATION_URL]	Invitation link for writing a review	Reviews
[PRODUCT_NAME]	The name of the product	Wishlists
[PRODUCT_STATUS]	The status of the product	Wishlists
[PRODUCT_PRICE]	The price of the product	Wishlists
[PRODUCT_URL]	The web address (URL) of the product	Wishlists

An example:

Dear [CUSTOMER_FIRSTNAME]

The status of your order at All4You.be has changed. The new status of the order is :
Payment received

Your order has been given the following reference:
[ORDER_REFERENCE]

The details of your order are:
[ORDER_DESCRIPTION]

It is not possible anymore to formally address customers (e.g. Dear Mrs. Smith). The use of genders has lead to politically charged discussions at our support, and we prefer that our application remains neutral. Thus, the gender of your customers is never asked during checkout and in forms.

You can test if the emails are shown as desired by placing a test order or contact inquiry on your webshop.

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